The dramatic increase in mobile usage over the last several years has completely altered how many industries reach consumers. Within sports, a major focus is how to meet demand for content on mobile devices during a live event, whether at home or at the game.
Fox Sports turned to Omnigon, a New York-headquartered company focused on strengthening digital experiences for sports and entertainment properties, to build a responsive offering for second-screen users. The result is MatchTrax, which Omnigon developed and launched within “The Big Board” on FoxSports.com in advance of the 2014 World Cup.
Soccer fanatics and casual fans whose interest was piqued by the Brazil World Cup can be tided over by Fox Sports’ online coverage of domestic and international soccer. When Bayern Munich kicks off the 2014-15 Bundesliga season today, MatchTrax will supplement the action with live game commentary (fans can follow the action with tweets and fan play-by-play commentary), full team and player statistics, and an area dedicated to field visualizations highlighting shots and goals.
For the Bundesliga and many top international club soccer leagues other than the English Premier League, MatchTrax is the only live coverage option for fans in the States. U.S. TV rights to the Bundesliga, Serie A, La Liga and others are currently held by either sparsely distributed GolTV or BeIN Sports. That will begin to change next year, with Fox Sports having inked a five-year rights deal with the Bundesliga beginning with the 2015-16 season. Fox Sports also acquired the rights to broadcast the MLS from 2015 through 2022. The network continues to place an importance on its soccer coverage as it prepares to take over the World Cup broadcast in 2018.