Traditional television ratings don’t matter — as much — if the NFL continues to expand its reach in other ways. That’s what makes YouTube CEO Susan Wojcicki’s comment… Read more “YouTube reaffirmed interest in streaming football is good news for the NFL”
The 2016 NBA Draft on ESPN had the network’s lowest viewership since 2012 and lowest rating since 2009. While there were many factors at play, including a fairly weak… Read more “ESPN should take lessons from the Vertical’s draft coverage success”
As the World Congress of sports wrapped up last week, eSports remained an important category.
Bidding on Yahoo! means a company can get into the sports world without building their own properties.
Yahoo’s daily fantasy sports have dodged the negative attention.
Ho-hum matchup as the NFL’s first foray into exclusively streaming a game is a sound business decision.
Yahoo! won rights to exclusively stream a Bills/Jaguars game world-wide.