2w
Monetizing All-Star Status
Advertising and marketing opportunities swell in the lead-up to NBA All-Star Game weekend.
08 Jan
10 of the most lucrative athletic apparel contracts in college sports
Are Adidas and Under Armour overpaying to compete with Nike for top collegiate brands?
08 Jan
Nike loses the U but still maintains control in college
Nike is losing its grip on college football, but there’s little cause for concern.
20 Dec 14
Nike, Under Armour, adidas fight for collegiate, professional contracts
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.
13 Dec 14
Meet the man behind Under Armour's wild, divisive college football uniforms
FTW features the creative director at Under Armour who is responsible for the brand’s innovative football uniforms.
27 Nov 14
Nike launches first women's store
Nike launches first-ever women’s only store in Newport Beach, Calif.
