Under Armour and Nike will compete for NBA apparel rights as Adidas drops out of future bidding.
Advertising and marketing opportunities swell in the lead-up to NBA All-Star Game weekend.
Nike is losing its grip on college football, but there’s little cause for concern.
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.
FTW features the creative director at Under Armour who is responsible for the brand’s innovative football uniforms.