Under Armour has now replaced Adidas a the second most popular brand.
Under Armour hopes to boost womenswear sales by employing supermodel Gisele in its latest ad campaign.
Kevin Durant was able to leverage other deals, and current circumstances into a huge pay day from Nike.
Nike keeps the reigning MVP away from rival Under Armour.
Athletes may be associated with the brands they endorse as much as the teams they play for.
Kevin Durant could be employing a new endorsement strategy with his Kind Bar deal.