5d
Samsung, Under Armour and Adidas in talks for wearable sports technology
This latest trend in sports technology has major players in sports and technology involved.
3w
Are shoe endorsement deals experiencing a market correction?
Andrew Wiggins’ shoe deal was called unprecedented by Adidas, but at $2 million per year it is behind previous No. 1 picks.
16 May
Preakness Stakes sells its renegade soul, benefits long-term
In 2009 the Maryland Jockey Club made a decision to clean up the Preakness. It’s paying off now.
18 Apr
Adidas Continues Aggressive Push by Re-Upping with Louisville
Louisville extends its contract with Adidas for $8 million annually, making it the third highest apparel deal in collegiate athletics.
15 Apr
Under Armour Wins with Jordan Spieth, More Brands Sure to Follow
Spieth’s future sponsorship deals are poised to take a stratospheric jump in the coming months.
