FTW features the creative director at Under Armour who is responsible for the brand’s innovative football uniforms.
Nike launches first-ever women’s only store in Newport Beach, Calif.
Under Armour has now replaced Adidas a the second most popular brand.
Under Armour hopes to boost womenswear sales by employing supermodel Gisele in its latest ad campaign.
Kevin Durant was able to leverage other deals, and current circumstances into a huge pay day from Nike.
Nike keeps the reigning MVP away from rival Under Armour.