Apparel contracts provide substantial revenue for athletic departments, but max money doesn’t always seal the deal.
Under Armour and Nike will compete for NBA apparel rights as Adidas drops out of future bidding.
Advertising and marketing opportunities swell in the lead-up to NBA All-Star Game weekend.
Nike is losing its grip on college football, but there’s little cause for concern.
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.