Puma is entering the sneaker wars with rookies and Jay-Z.
Allowing a corporate logo on the front of Major League uniforms will be a blight on the sport.
The deal marks Under Armour’s first as an official uniform provider of a professional sports league.
UA’s next move goes beyond their competition with Nike.
Steph Curry has a sidekick on the court in his fellow splash brother. Now he needs a sidekick off the court at Under Armour.
Under Armour and Nike could allow high school prospects to skirt around the NBA’s age limit.
Under Armour is continuing its expansion into big name college sports programs.