Finance 30 Jun

Under Armour's next bold move is trying to bring jobs back to the U.S.

UA’s next move goes beyond their competition with Nike.

NCAAB 10 Jun

Shoe companies can still draft players straight out of high school

Under Armour and Nike could allow high school prospects to skirt around the NBA’s age limit.

Sponsorships 31 May

Under Armour scores again with UCLA deal

Under Armour is continuing its expansion into big name college sports programs.

Marketing 04 May

Adidas selling golf unit could be warning or opportunity for Under Armour

Under Armour has a difficult decision on whether to bid on Adidas’ golf properties that are up for sale.

Marketing 23 Mar

The story of how Nike lost Stephen Curry is unbelievable

Marketing 29 Jan

Steph Curry is carrying the Warriors and Under Armour

Stephen Curry’s shoe the Curry Two led to an amazing quarter for Under Armour.