Are Adidas and Under Armour overpaying to compete with Nike for top collegiate brands?
Nike is losing its grip on college football, but there’s little cause for concern.
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.
FTW features the creative director at Under Armour who is responsible for the brand’s innovative football uniforms.
Nike launches first-ever women’s only store in Newport Beach, Calif.
Under Armour has now replaced Adidas a the second most popular brand.