Nike keeps the reigning MVP away from rival Under Armour.
Athletes may be associated with the brands they endorse as much as the teams they play for.
Kevin Durant could be employing a new endorsement strategy with his Kind Bar deal.
Check out the brands the top 25 football teams are associated with for this upcoming season.
This latest trend in sports technology has major players in sports and technology involved.
Andrew Wiggins’ shoe deal was called unprecedented by Adidas, but at $2 million per year it is behind previous No. 1 picks.