Specialized smart phone sports applications could put pressure on Twitter.
The NBA could extend free agency coverage by shifting it to an earlier time.
Wimbledon will be more social and digital this year with a few new offerings from Periscope, Twitter, and Snapchat.
Sponsors, teams, and leagues should take advantage of engagement during trade deadlines and free agency opening.
Looking at some of the most effective social media marketing during the big game.
The Super Bowl was a new media success, setting new records for Twitter and online streaming.