Brands care about what is being said online. If they didn’t they wouldn’t respond to customers. They wouldn’t design social campaigns that create buzz. If they didn’t… Read more “Brands and leagues need to be wary of social media data after latest report on protests during national anthem”
Traditional television ratings don’t matter — as much — if the NFL continues to expand its reach in other ways. That’s what makes YouTube CEO Susan Wojcicki’s comment… Read more “YouTube reaffirmed interest in streaming football is good news for the NFL”
Jemele Hill was suspended two weeks by ESPN, but it was her calling out business partners that was her biggest mistake.
Twitter continued its push into original content with a NFL deal that will include a 30-minute live show on the the social media site. The deal also… Read more “Twitter continues push into sports with NFL content deal”
2017 will see the continuation of innovation and technology impacting all facets of sports business.
Amazon may be wading into crowded waters with its foray into digital sports streaming.
The NFL is the old man screaming at clouds, pulling back on digital media and fining teams that provide access.