Brady actually ranked No. 3 in NFLshop.com’s monthly rankings.
Efforts by Tom Brady’s camp to prove his innocence in Deflategate could backfire and reinforce the perception that he is guilty.
The NFL was in a no-win situation when announcing a punishment for Tom Brady, and now the PR battle will truly begin.
The Wells report could lead to a suspension but won’t affect Brady’s marketability.
The CFP provides more ROI to brands but can’t match the marketing power of the Super Bowl.