Efforts by Tom Brady’s camp to prove his innocence in Deflategate could backfire and reinforce the perception that he is guilty.
The NFL was in a no-win situation when announcing a punishment for Tom Brady, and now the PR battle will truly begin.
The Wells report could lead to a suspension but won’t affect Brady’s marketability.
The CFP provides more ROI to brands but can’t match the marketing power of the Super Bowl.
Brady is the latest professional athlete to use the social network for personal brand building.