This week Tiger Woods announced that he would be playing in the Genesis Open at Riviera Country Club in Pacific Palisades. Of Course, the Tiger Woods Foundation… Read more “Tiger Woods return to Los Angeles is a win for the Genesis Open”
Tiger and Monster energy may end up being a branding match.
Nike dropping golf equipment is another example in the long line of the game struggling to grow in the new sports marketplace.
Tiger came off as normal and vulnerable, and that could make him more valuable to endorsement partners.