The title sponsorship is the first the tournament has had since it was played as the Legends Reno-Tahoe Open in 2008 and 2009.
Adidas lands latest shoe deal with Australian Dante Exum, who is predicted to go third in the NBA Draft this week.
Tennis is one of the most marketable sports, but there is a discrepancy between tournament endorsers and player sponsors.
What’s an official World Cup sponsorship worth? Not much when it comes to Nike, Samsung, Beats, and others.