Sponsorships 16 May
Local companies may be outbid by national sponsors when it comes to NBA jersey partners.
Sponsorships 12 Feb
Once fan backlash recedes, other leagues tempted by easy revenue will follow suit
Sponsorships 06 Jan
Cavs’ leverage Aussie players Kyrie Irving, Matthew Dellavedova, making tie-in a natural.
Sponsorships 04 Jan
College Football fans were confused, disappointed and upset about BattleFrog’s Fiesta Bowl sponsorship.
Sponsorships 04 Nov 15
Fans are saying sponsorship deals don’t affect their purchasing habits, but that isn’t the only benefit to brands.
Sponsorships 19 Oct 15
Hotel guests will get free MLB.TV streaming of games along with other perks.