Olympic sponsors pay huge fees, but association with the games do not equal brand exposure.
Local companies may be outbid by national sponsors when it comes to NBA jersey partners.
Once fan backlash recedes, other leagues tempted by easy revenue will follow suit
Cavs’ leverage Aussie players Kyrie Irving, Matthew Dellavedova, making tie-in a natural.
College Football fans were confused, disappointed and upset about BattleFrog’s Fiesta Bowl sponsorship.
Fans are saying sponsorship deals don’t affect their purchasing habits, but that isn’t the only benefit to brands.
Hotel guests will get free MLB.TV streaming of games along with other perks.