Quick, tell me the first thing that comes to mind when you see a red downward arrow. Off the top of my head it’s the stock market… Read more “White Sox sponsor has final say, downward-pointing arrow logo stays”
Can sports entities capitalize on the rapid success and popularity of Pokemon Go?
There are some events that don’t need sponsors or shouldn’t have corporate partners. The Running of the Bulls is one of them.
Fans are saying sponsorship deals don’t affect their purchasing habits, but that isn’t the only benefit to brands.
Bayer Leverkusen is repaying a former sponsor’s liquidator.
If Nike signs a jersey deal with the NBA, it will have the deal with the two biggest leagues in the United States.
GM will end its partnership with the NFL, ending a long relationship and opening up the category to other companies.