The YouTube logo was everywhere during last year’s World Series and it will continue to be everywhere for at least the next two Fall Classics. YouTube and… Read more “YouTube maintains presenting sponsorship of MLB World Series”
The USC Marshall Sports Business Institute (SBI), in conjunction with the Los Angeles Lakers and the Los Angeles Clippers, held the most recent installment in its “Business… Read more “Sports Business Institute’s Business of the NBA recap”
Chris Sale may have hated the White Sox throwback jerseys, but everyone needs to realize bad teams have to weigh incremental wins versus business.
It’s rare that a league acts on its own when making big decisions. Sponsors and partners probably played some role in the NBA’s All-Star relocation decision.
Project FANchise will allow fans to actually run a team from play calling to coaching hires.
Another big NFL sponsor has weighed in on the way the league’s executives and teams are handling the ongoing issues.
USA TODAY reports on sponsors reaction to the Ray Rice scandal.