The NBA used the 2015 All-Star weekend to demonstrate its commitment to new technology.
The Super Bowl was a new media success, setting new records for Twitter and online streaming.
NHL Commissioner Gary Bettman says that part of the league’s success is due to its embrace of digital and social media.
When sponsors convince fans to share activations via social media, they’re more likely to convert spectators into customers.
What’s an official World Cup sponsorship worth? Not much when it comes to Nike, Samsung, Beats, and others.