The NCAA ratings drop isn’t a cause for concern. It’s a call for new measurements for success.
We’re entering a new age of content distribution, with Twitter being the surprising beneficiary.
A social media platform may provide Steph Curry a new way to interact with fans.
Super Bowl 50 has laid the groundwork for how all media companies can use multiple touch-points to interact with the consumer.
The NFL shut down Deadspin and SBN’s twitter handle and it could set the stage for a new battle in content rights.
Specialized smart phone sports applications could put pressure on Twitter.