The NFL rules the ratings’ roost from September until the first week in February. That doesn’t mean the league wouldn’t mind an easier path to higher ratings.… Read more “Why the NFL has to be excited about the MLB playoffs”
The hot take about the NBA Finals is simple: no one is going to watch a fourth iteration of the Cavaliers v. Warriors. The viewing public has… Read more “The Cavs v. Warriors finals is still good for the NBA”
Traditional television ratings don’t matter — as much — if the NFL continues to expand its reach in other ways. That’s what makes YouTube CEO Susan Wojcicki’s comment… Read more “YouTube reaffirmed interest in streaming football is good news for the NFL”
And people said the NFL was in trouble because of dipping television ratings. It’s official, Fox is paying roughly $660 million per year for 11 Thursday Night… Read more “Fox and NFL officially announce 5-year $660 million per year Thursday Night Football deal”
The current way we measure consumption whether it is on television or the internet is in its simplest forms. There are ratings, and there are hits. It… Read more “Are content measurement metrics broken?”
Remember all the hand wringing and loud noises about the NFL’s primetime ratings over the last few months? Well the sky is no longer falling, especially with… Read more “NFL primetime ratings set for a recovery over the last four weeks”
The NFL lost in ratings to the World Series for the first time in five years. Everything is not fine.