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10 of the most lucrative athletic apparel contracts in college sports
Are Adidas and Under Armour overpaying to compete with Nike for top collegiate brands?
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Nike loses the U but still maintains control in college
Nike is losing its grip on college football, but there’s little cause for concern.
20 Dec 14
Nike, Under Armour, adidas fight for collegiate, professional contracts
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.
27 Nov 14
Nike launches first women's store
Nike launches first-ever women’s only store in Newport Beach, Calif.
30 Oct 14
Nike debuts electrifying LeBron James commercial marking Cleveland return
Nike has debuted a new ad, completing LeBron’s transformation from mercenary to hometown hero.
26 Oct 14
Nike launches Cristiano Ronaldo's new boots ahead of El Clásico
Nike continues its strategy of releasing a signature cleat for Cristiano Ronaldo in advance of El Clásico.
10 Oct 14
Can Adidas succeed where Nike failed?
Nike exits the snowboarding and freeskiing industry again, opening up an opportunity for its largest rival, Adidas.
