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More than money
Sports on Earth asks if money can buy Oregon football a national championship.
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Samsung, Under Armour and Adidas in talks for wearable sports technology
This latest trend in sports technology has major players in sports and technology involved.
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LeBron James makes foray into the entertainment business
In becoming a global brand, LeBron James has mastered both the court and the conference room.
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Adidas and Manchester United agree to most expensive jersey sponsorship in history
Adidas goes all in with its recent 10-year deal to be the official licensing partner of Manchester United.
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Athletes as companies: LeBron, Kobe and Jordan sign with Teneo
Basketball’s elite trio, who have battled on the court, have found a common partner in their pursuit to win off the court.
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Are shoe endorsement deals experiencing a market correction?
Andrew Wiggins’ shoe deal was called unprecedented by Adidas, but at $2 million per year it is behind previous No. 1 picks.
