Fans can watch Sole Man digitally on Grantland before its television release.
Nike must think of creative ways to activate around Durant while he is injured.
Under Armour and Nike will compete for NBA apparel rights as Adidas drops out of future bidding.
Advertising and marketing opportunities swell in the lead-up to NBA All-Star Game weekend.
Young stars start the 2015 season strong at the Australian Open.
Nike is losing its grip on college football, but there’s little cause for concern.
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.