Nike keeps the reigning MVP away from rival Under Armour.
Athletes may be associated with the brands they endorse as much as the teams they play for.
Michael Jordan has teamed up with Roger Federer for a new Jordan Brand shoe release coinciding with the U.S. Open.
Kevin Durant could be employing a new endorsement strategy with his Kind Bar deal.
Check out the brands the top 25 football teams are associated with for this upcoming season.
Sports on Earth asks if money can buy Oregon football a national championship.
This latest trend in sports technology has major players in sports and technology involved.