Nike has debuted a new ad, completing LeBron’s transformation from mercenary to hometown hero.
Nike continues its strategy of releasing a signature cleat for Cristiano Ronaldo in advance of El Clásico.
Nike exits the snowboarding and freeskiing industry again, opening up an opportunity for its largest rival, Adidas.
Jordan brand released another Derek Jeter commercial. This isn’t the first time Nike and Jordan have focused on nostalgia.
Under Armour has now replaced Adidas a the second most popular brand.
Kevin Durant was able to leverage other deals, and current circumstances into a huge pay day from Nike.
Nike keeps the reigning MVP away from rival Under Armour.