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Monetizing All-Star Status
Advertising and marketing opportunities swell in the lead-up to NBA All-Star Game weekend.
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Tennis' future stars make splash in Australian Open
Young stars start the 2015 season strong at the Australian Open.
08 Jan
10 of the most lucrative athletic apparel contracts in college sports
Are Adidas and Under Armour overpaying to compete with Nike for top collegiate brands?
08 Jan
Nike loses the U but still maintains control in college
Nike is losing its grip on college football, but there’s little cause for concern.
20 Dec 14
Nike, Under Armour, adidas fight for collegiate, professional contracts
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.
27 Nov 14
Nike launches first women's store
Nike launches first-ever women’s only store in Newport Beach, Calif.
30 Oct 14
Nike debuts electrifying LeBron James commercial marking Cleveland return
Nike has debuted a new ad, completing LeBron’s transformation from mercenary to hometown hero.
