Are Adidas and Under Armour overpaying to compete with Nike for top collegiate brands?
Nike is losing its grip on college football, but there’s little cause for concern.
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.
Nike launches first-ever women’s only store in Newport Beach, Calif.
Nike has debuted a new ad, completing LeBron’s transformation from mercenary to hometown hero.
Nike continues its strategy of releasing a signature cleat for Cristiano Ronaldo in advance of El Clásico.
Nike exits the snowboarding and freeskiing industry again, opening up an opportunity for its largest rival, Adidas.