Universities allow its overall brand to be defined by its athletic programs, but most revenue is generated elsewhere.
The 9th U.S. Circuit Court of Appeals agreed to expedite the NCAA’s appeal of the Ed O’Bannon lawsuit.
Lawyers for the plaintiffs in the Ed O’Bannon class-action antitrust lawsuit against the NCAA said Monday they would not appeal.
The rapidly changing environment of collegiate athletics will make conducting future athletic business more challenging.
The NCAA and a group of major conferences cite the O’Bannon ruling as a primary reason to dismiss two other antitrust lawsuits.
Athletic officials seek clarity in the wake of two momentous outcomes poised to reshape college sports.