And people said the NFL was in trouble because of dipping television ratings. It’s official, Fox is paying roughly $660 million per year for 11 Thursday Night… Read more “Fox and NFL officially announce 5-year $660 million per year Thursday Night Football deal”
Fox outbidding its competitors for Thursday Night Football makes sense for a few reasons.
TV executives have found a new reason for the NFL’s rating dip and apparently it’s oversaturation.
While everyone else has had issues with viewership and advertising, the NFL marches on.
NBC needs to look inwards for the reason for ratings decline.