Social analytics are enabling companies to pinpoint when the consumer is most engaged.
According to Forbes, LeBron James is now the king of brand value among athletes.
In becoming a global brand, LeBron James has mastered both the court and the conference room.
McDonald’s uses unique art and menu items to promote their brand during the 2014 World Cup.
World Cup sponsor McDonald’s releases a new ad that FTW deems probably fake and totally fun.