Limiting Masters coverage doesn’t just hurt the fans. It hurts ESPN and sponsors as well.
There are lots of nevers and don’ts among the more interesting rules.
The TV exposure during the Masters broadcast was worth $33.6 million to Under Armour,
Spieth’s future sponsorship deals are poised to take a stratospheric jump in the coming months.
With Tiger sidelined, the Masters suffered their worst overnight television ratings since 2004.