In becoming a global brand, LeBron James has mastered both the court and the conference room.
USA TODAY Sports outlines why LeBron is returning to Cleveland with only a two-year contract.
Basketball’s elite trio, who have battled on the court, have found a common partner in their pursuit to win off the court.
USA TODAY Sports on Lebron James’ perfectly executed strategy announcing his return to Cleveland.
The four-time MVP and greatest player on his generation has never been the single highest-paid player on his own team.
The sports drink company reacted on Twitter when LeBron, a Powerade endorser, was sidelined with cramps in San Antonio.