Joe Lacob, owner of the Golden State Warriors, once said his team was “light years ahead” of the team’s NBA competition. It became a bit of a… Read more “Demarcus Cousins, playoff reseeding, and the business of the NBA”
The USC Marshall Sports Business Institute (SBI), in conjunction with the Los Angeles Lakers and the Los Angeles Clippers, held the most recent installment in its “Business… Read more “Sports Business Institute’s Business of the NBA recap”
The Minnesota Timberwolves announced a jersey patch deal with Fit-Bit, and the Orlando Magic came to an agreement with their most obvious partner Disney World. That brings… Read more “Timberwolves and Magic join jersey patch teams, expect more to follow”
The Sixers and Lakers won the lottery and business benefits from their picks, while some major markets could be seen as business losers.
Nike and Bryant did a great job at integrating their marketing into real life situations.
ESPN comes out the big winner with rights to the Warriors chase for 73 wins and Kobe Bryant’s last game.