Facebook Live gave fans a first-person view of Kobe’s last game.
Nike and Bryant did a great job at integrating their marketing into real life situations.
Kobe Bryant’s looming retirement is bringing in big business.
ESPN comes out the big winner with rights to the Warriors chase for 73 wins and Kobe Bryant’s last game.
The Los Angeles Lakers have never experienced a stretch of three years without making the playoffs in franchise history, so it may be understandable that Time Warner… Read more “Lakers may need free agency splash to retain big ratings”
NBA All-Star Weekend had one of its most memorable nights ever on the way to strong ratings.