Chris Christie has signed legislation giving state approval to regulate and operate sports betting starting next weekend.
The New Jersey Senate passed a bill that would allow casinos and racetracks to accept sports bets that wouldn’t be state regulated.
The benefits of legalized sports gambling don’t come from direct revenue, but could be seen in stronger fan engagement.
The gambling industry, though regularly demonized as a potential sport integrity risk, enriches the sport industry’s coffers.
Latest deal is a sign that both leagues and teams are open to forming partnerships with gambling properties.