The company behind the world’s biggest sports video game titles is betting consumer loyalty and in-game purchasing will win the day.
FIFA could attempt to leverage the World Cup as way to save Ukraine, reform Russia’s policies, and overhaul its own image.
After the exorbitant costs of the Beijing and Sochi Olympics, many countries are hesitant about hosting the games in the future.
FIFA’s projected profit on this year’s World Cup places it above some corporate heavyweights on Fortune’s 500 list.
The momentum for expanded technological use in the sport of soccer has already begun to roll forward.
Over half a billion dollars goes to teams at this year’s FIFA World Cup, and here’s how it’s broken down.