Brands care about what is being said online. If they didn’t they wouldn’t respond to customers. They wouldn’t design social campaigns that create buzz. If they didn’t… Read more “Brands and leagues need to be wary of social media data after latest report on protests during national anthem”
Traditional television ratings don’t matter — as much — if the NFL continues to expand its reach in other ways. That’s what makes YouTube CEO Susan Wojcicki’s comment… Read more “YouTube reaffirmed interest in streaming football is good news for the NFL”
The current way we measure consumption whether it is on television or the internet is in its simplest forms. There are ratings, and there are hits. It… Read more “Are content measurement metrics broken?”
Per usual, the Olympics offer a chance for new technology to show off and brands to capitalize.
Social media continues to provide brand and athletes increased access to consumers.
Game seven of King James against Chef Curry scored big on social media
Facebook Live gave fans a first-person view of Kobe’s last game.