Johnny Manziel’s first start is generating interest at the stadium and on TV.
It’s the development of brands that creates value in sports.
ESPN will begin selling programmatic ads for its SportsCenter telecast, creating a new revenue opportunity.
The way the College Football Playoff is constructed now could create the biggest return on investment.
Bob Iger said there are no plans to offer an a la carte ESPN.
The NBA took a big step toward preparing to sell jersey ads by making sure its TV partners will be made whole.
FSU students may boycott College Gameday. Does ESPN really have an agenda against FSU and the ACC?