If Derrick Rose was traded a few years ago it would’ve been big news. Now it’s a bit of an afterthought, which indicates his marketing power is waning.
Professional athletes face greater brand risk than collegians when taking a stand such as the current boycott by Missouri football players.
The Bulls promotions team don’t have any Derrick Rose themed giveaways planned this year.
Derrick Rose’s new Powerade commercial is an innovative way to activate around an injured star.
“The Big Fundamental” has used his blandness to his advantage in a new Footlocker commercial.
The brand looks to perhaps fill Derrick Rose’s shoes by making Damian Lillard the third highest paid endorser in the NBA.