LeBron’s marketing of his return limit his options in terms of leaving the Cavs.
A trip back to Cleveland has been good for LeBron James — and his jersey sales.
How are the Miami Heat going to stay relevant in the post-LeBron era?
Nike has debuted a new ad, completing LeBron’s transformation from mercenary to hometown hero.
LeBron’s return to Cleveland provides a tremendous boost to the local economy.
USA TODAY Sports outlines why LeBron is returning to Cleveland with only a two-year contract.