And people said the NFL was in trouble because of dipping television ratings. It’s official, Fox is paying roughly $660 million per year for 11 Thursday Night… Read more “Fox and NFL officially announce 5-year $660 million per year Thursday Night Football deal”
Fox outbidding its competitors for Thursday Night Football makes sense for a few reasons.
TV executives have found a new reason for the NFL’s rating dip and apparently it’s oversaturation.
The first time people saw Tough Mudder races they were probably looking for a cool activity to do with their friends. At a time when endurance racing… Read more “Tough Mudder continues expansion into mainstream with media and e-commerce play”
Tonight’s NFL broadcast on Twitter may provide a glimpse into the future of content distribution.
While everyone else has had issues with viewership and advertising, the NFL marches on.
We’re entering a new age of content distribution, with Twitter being the surprising beneficiary.