Peyton Manning and Cam Newton will face off in Super Bowl 50 and endorsement partners couldn’t be happier.
Newton’s controversies won’t slow endorsement deals; his actions fit his brand image.
Beats by Dre continues creative ambush marketing at NFL Draft.
Players are still wearing Beats By Dre headphones, and the NFL and Bose may not be able to stop them.
According to Forbes, LeBron James is now the king of brand value among athletes.