This is the opposite of escape New York. NCAA conferences love New York and the city is not bringing them down. In fact, three conferences will hold… Read more “NCAA conferences battle for New York City”
Executives in Germany decided shoppers would favor taller players and wanted to sponsor centers.
The NBA used the 2015 All-Star weekend to demonstrate its commitment to new technology.
It’s tough for the NBA to gain exposure with the FIBA World Cup when its coverage has been minimal.
Kevin Durant was able to leverage other deals, and current circumstances into a huge pay day from Nike.
The NBA season may be over, but Nike continues working on its basketball brand with the Drew League