Adidas lands latest shoe deal with Australian Dante Exum, who is predicted to go third in the NBA Draft this week.
Many are calling this World Cup the biggest social and mobile event of our time. What is driving it all?
USA TODAY takes a look at the creative content brands have developed for the World Cup.
The AP reports that FIFA corruption is starting to worry sponsors such as Adidas.
Apparently Sammy Watkins and Eric Berry really do not like Nike (both endorse Adidas). FTW has the video.
Louisville extends its contract with Adidas for $8 million annually, making it the third highest apparel deal in collegiate athletics.
The brand looks to perhaps fill Derrick Rose’s shoes by making Damian Lillard the third highest paid endorser in the NBA.