Under Armour has a difficult decision on whether to bid on Adidas’ golf properties that are up for sale.
Professional athletes face greater brand risk than collegians when taking a stand such as the current boycott by Missouri football players.
Nike teams are excelling on the field, while the brand continues to own the market off it.
James Harden’s Adidas deal include what he is wearing on the street.
The next major market for shoe companies could be the Philippines and it carries major risks and rewards.
The three-time All-Star agreed to a deal with Adidas worth a combined $200 million over 13 years.
Under Armour continues to increase its engagement with the league, but at whose expense?