Nike teams are excelling on the field, while the brand continues to own the market off it.
James Harden’s Adidas deal include what he is wearing on the street.
The next major market for shoe companies could be the Philippines and it carries major risks and rewards.
The three-time All-Star agreed to a deal with Adidas worth a combined $200 million over 13 years.
Apparel contracts provide substantial revenue for athletic departments, but max money doesn’t always seal the deal.