Adidas goes all in with its recent 10-year deal to be the official licensing partner of Manchester United.
Andrew Wiggins’ shoe deal was called unprecedented by Adidas, but at $2 million per year it is behind previous No. 1 picks.
Adidas lands latest shoe deal with Australian Dante Exum, who is predicted to go third in the NBA Draft this week.
USA TODAY takes a look at the creative content brands have developed for the World Cup.
The AP reports that FIFA corruption is starting to worry sponsors such as Adidas.