Marketing 04 May
Under Armour has a difficult decision on whether to bid on Adidas’ golf properties that are up for sale.
Marketing 09 Nov 15
Professional athletes face greater brand risk than collegians when taking a stand such as the current boycott by Missouri football (…)
Marketing 16 Sep 15
James Harden’s Adidas deal include what he is wearing on the street.
Marketing 20 Aug 15
The next major market for shoe companies could be the Philippines and it carries major risks and rewards.