Apparel contracts provide substantial revenue for athletic departments, but max money doesn’t always seal the deal.
Sponsors have the ability to force change in FIFA, but they didn’t in the past and probably won’t now.
Adidas is starting over.
After eight years, despite having the largest known contract in the country, U-M is considering a change.
Executives in Germany decided shoppers would favor taller players and wanted to sponsor centers.
The NFL tells combine winners they have to buy their own car.