NBA 29 Jun 16
Adidas is ramping up its recruitment of players and using Kanye West to help sell shoes.
Marketing 28 Jun 16
Adidas partnering with Dalian Wanda Group is a mutually beneficial business relationship.
Marketing 04 May 16
Under Armour has a difficult decision on whether to bid on Adidas’ golf properties that are up for sale.
Marketing 09 Nov 15
Professional athletes face greater brand risk than collegians when taking a stand such as the current boycott by Missouri football (…)