Executives in Germany decided shoppers would favor taller players and wanted to sponsor centers.
The NFL tells combine winners they have to buy their own car.
Advertising and marketing opportunities swell in the lead-up to NBA All-Star Game weekend.
Nike is losing its grip on college football, but there’s little cause for concern.
Jim Harbaugh’s return is big news for Michigan and a great opportunity for those companies connected to the university.
The Wisconsin basketball team was on the receiving end of a mix up by adidas.
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.