NBA 29 Jun
Adidas is ramping up its recruitment of players and using Kanye West to help sell shoes.
Marketing 28 Jun
Adidas partnering with Dalian Wanda Group is a mutually beneficial business relationship.
Marketing 04 May
Under Armour has a difficult decision on whether to bid on Adidas’ golf properties that are up for sale.
Marketing 09 Nov 15
Professional athletes face greater brand risk than collegians when taking a stand such as the current boycott by Missouri football (…)