Are Adidas and Under Armour overpaying to compete with Nike for top collegiate brands?
Nike is losing its grip on college football, but there’s little cause for concern.
Jim Harbaugh’s return is big news for Michigan and a great opportunity for those companies connected to the university.
The Wisconsin basketball team was on the receiving end of a mix up by adidas.
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.
Nike exits the snowboarding and freeskiing industry again, opening up an opportunity for its largest rival, Adidas.
Under Armour has now replaced Adidas a the second most popular brand.