USC recently leased the naming rights of the LA Coliseum to United Airlines (UAL) for a record $70 million over 15 years, with most of the proceeds… Read more “Great timing for USC to lease naming rights of LA Coliseum”
Bose renewed it’s deal to be the official headphone and headset of the NFL, and with it will come more exposure. There’s nothing in the deal that… Read more “Bose renews deal with NFL, is set for more exposure”
The NBA has decided to test out selling 2 ½ by 2 ½ inch advertising space on NBA jerseys to corporate sponsors. This experiment will begin during… Read more “How to value NBA jersey patches”
How much will naming rights for the new LA football stadium be worth?
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This week Tiger Woods announced that he would be playing in the Genesis Open at Riviera Country Club in Pacific Palisades. Of Course, the Tiger Woods Foundation… Read more “Tiger Woods return to Los Angeles is a win for the Genesis Open”