The Wisconsin basketball team was on the receiving end of a mix up by adidas.
When it comes to athletic apparel contracts, there are only three major players: Nike, Under Armour and adidas.
Sprint revealed Tuesday it will not extend its NASCAR sponsorship when the current agreement expires in 2016.
The CFP provides more ROI to brands but can’t match the marketing power of the Super Bowl.
Arizona State athletics is entering into an eight-year apparel, footwear and accessory deal with Adidas beginning in July 2015.
The rising star’s move from Lagardère to WME-IMG has off-court implications.
The Ladies European Tour concludes its season iwith a new sponsor with hopes it will bring the circuit some more attention.