Apparel contracts provide substantial revenue for athletic departments, but max money doesn’t always seal the deal.
Daytona and Chevrolet partnership makes sense on multiple levels.
Major public universities around the nation are starting to develop campus-wide corporate partnerships.
IndyCar and Sprint Cup keep missing each other although they hold races on five common venues.
The Tennessee Titans’ home field is changing its name from LP Field to Nissan Stadium.
The FBI investigation is a blow to the Cardinals brand, but the team can recover if it handles difficult issues correctly.