In becoming a global brand, LeBron James has mastered both the court and the conference room.
The previous five Open Championship winners feature some of the most well-heeled golfers on the PGA Tour.
Manchester United isn’t the only European soccer club making a mint off of its jersey sponsorship agreement.
Man United’s eye-opening deal with Chevrolet is a reminder that major American sports continue to resist jersey sponsorships.
Adidas goes all in with its recent 10-year deal to be the official licensing partner of Manchester United.