USA TODAY discusses if sponsors will end up taking Tony Stewart off the track.
This weekends marquee matchups have sponsors and a new network excited for kickoff.
Michael Jordan has teamed up with Roger Federer for a new Jordan Brand shoe release coinciding with the U.S. Open.
Veteran league executive Jim Steeg outlines the history of the NFL Kickoff weekend.
Little League star Mo’ne Davis is poised to cash in from her fame, but her future goals complicate things.
Halftime show performer get free publicity playing at the Super Bowl. The NFL is allegedly looking to change that.
Kevin Durant could be employing a new endorsement strategy with his Kind Bar deal.