Does this mark the beginning of a major foray into custom prep shoes in the high school market?
The CFP provides more ROI to brands but can’t match the marketing power of the Super Bowl.
Johnny Manziel starts for the Bengals on Sunday, but a Yahoo! Sports report brings up questions if he missed his most marketable moment.
FTW features the creative director at Under Armour who is responsible for the brand’s innovative football uniforms.
Friday’s Heisman Trophy winner may or may not succeed in the NFL, but can always leverage the award.
The rising star’s move from Lagardère to WME-IMG has off-court implications.
It’s the development of brands that creates value in sports.