This latest trend in sports technology has major players in sports and technology involved.
As the World Cup comes to an end, we discuss examples of repurposed venues used in international competition.
Despite her loss in the Wimbledon final, 20-year-old Eugenie Bouchard’s endorsement future looks promising.
Adidas lands latest shoe deal with Australian Dante Exum, who is predicted to go third in the NBA Draft this week.
Tennis is one of the most marketable sports, but there is a discrepancy between tournament endorsers and player sponsors.
Wimbledon remains one of the most prestigious sporting events in the world, and it generates millions in revenue per year.
McDonald’s uses unique art and menu items to promote their brand during the 2014 World Cup.