College football players will now participate in a bowl sponsored by the virtual currency.
With sponsors pulling their Clippers sponsorship, Adam Silver needs to prevent the Sterling controversy from impacting the NBA brand.
Louisville extends its contract with Adidas for $8 million annually, making it the third highest apparel deal in collegiate athletics.
The Bucks were the third NBA team to be sold in the past two years, yet there’s still no sign of a team returning to Seattle.
With Tiger sidelined, the Masters suffered their worst overnight television ratings since 2004.
Outside of Brazil, the host country for the 2014 World Cup, United States soccer supporters have bought more tickets than any nation.