The Dodgers have chosen 10 companies for their new Accelerator program.
Jordan Brand will be working with college football for the first time.
Apparel contracts provide substantial revenue for athletic departments, but max money doesn’t always seal the deal.
Wimbledon will be more social and digital this year with a few new offerings from Periscope, Twitter, and Snapchat.
Next step for NBA rookies is establishing their games and brand at summer leagues.
Analytics, powered by companies such as IBM, is continuing its penetration into tennis.