About

Fields of Green (thefieldsofgreen.com) is an online partnership between USA TODAY Sports Media Group and the USC Sports Business Institute that delivers daily content covering the business of sports. As sports business continues to evolve, Fields of Green will provide analysis of the latest media trends, emerging technologies, new venues, sponsorship deals, marketing campaigns, and a multitude of other impactful industry issues.

About the USC Sports Business Institute

The USC Sports Business Institute is a multi-faceted center within the USC Marshall School of Business focused on understanding and furthering the sports business industry, primarily through applied research, industry-specific student-led consulting assignments, and the hosting of sports business events.

Visit http://www.marshall.usc.edu/SBI to learn more about the USC Sports Business Institute