Super Bowl LV was supposed to be the coming out party for the Rams and Chargers stadium in Inglewood, California. The crown jewel of the NFL’s recent relocation would have Hollywood stars, the biggest game in the world, and one of the most technologically advanced venues in the world. Well that changed thanks to rain . . . yes rain. Once it was announced that the construction of the stadium was delayed due to weather, the NFL had to move the Super Bowl. It made the right choice announcing that Super Bowl LV would take place in Tampa.
Opening a stadium isn’t turn-key. That’s why the NFL has a rule that says a venue must be opened for one season before hosting a Super Bowl. It’s why Minnesota didn’t host the Super Bowl last year — it will this year. It’s why the Falcons won’t host the Super Bowl until 2020 — they open their stadium this year. There are multiple issues that need to be ironed out. Logistics need to be taken care of. Planning needs to be done. This isn’t something a single season worth of games figures out.
Sponsors need to know the best places and methods to activate. The stadium should attempt to have at least high-profile events once it opens to figure that out. That means it should be open to college basketball games, a football bowl game or large concerts.
Tampa obviously ends up the winner at the end of the day. The city wanted to host a Super Bowl and was beaten out by Miami, Atlanta and Los Angeles — all cities that will have new or refurbished venues. Tampa doesn’t have the pull it once had in the NFL in terms of its venue and location. Now the Buccaneers will host Super Bowl LV, and with a successful event, can make the necessary upgrades to the stadium to host another Super Bowl in the future. Los Angeles will host Super Bowl LVI and it wouldn’t be a surprise to see Las Vegas — another new venue — host Super Bowl LVII.