Marketing NFL Uncategorized

Tough day in court, but Tom Brady regains top spot on NFLPA year-end sales list

Tom Brady may be suspended again but he still leads in the NFLPA's year-end sales list.

Tom Brady had a rough day in court — his four-game suspension was reinstated — but he did regain the top spot on the NFLPA year-end sales list. Maybe he can take solace in that.

Brady took the No. 1 ranking back from Seattle QB Russell Wilson — who finished third — with Peyton Manning, Aaron Rodgers, Dez Bryant and Odell Beckham Jr. rounding out the top six.

The list takes into account more than jersey sales. It is based on overall sales of all licensed products from online and traditional retail outlets. The NFLPA collects data reported from more than 80+ NFLPA licensees such as Fanatics, Nike, Majestic Athletic, Outerstuff, Forever Collectibles, Fathead, McFarlane Toys, Bleacher Creatures, FBF Originals, 500 Level, FanPrint, Photo File and New Era.

This means Deflategate didn’t have much effect on Brady’s marketability, and in fact could have led to more sales in the New England region. Brady and Patriots teammate Rob Gronkowski were joined by Cam Newton, Odell Beckham Jr., and Luke Kuechly as the most popular players when it comes to kids’ toys and apparel, so parents either aren’t concerned with his Deflategate issues or kids really don’t care.

There are other interesting names on the list. Khalil Mack debuted at No. 41 and will probably transition to one of the faces of the Raiders’ franchise along with No. 29 Derek Carr. Jarryd Hayne — the rugby star turned NFL player — is at No. 43 even though his position on the 49ers may be a precarious one. His ability to sell internationally, especially in Australia, is a big win for the NFLPA and the Niners.

As one would imagine, the top 50 is dominated by offensive players with only 10 defenders on the list:

NFLPA Top 50 Player Sales Year-End Rankings* (March 1, 2015-Feb. 29, 2016)

1.      Tom Brady, QB, New England Patriots
2.      Peyton Manning, QB, Denver Broncos
3.      Russell Wilson, QB, Seattle Seahawks
4.      Aaron Rodgers, QB, Green Bay Packers
5.      Dez Bryant, WR, Dallas Cowboys
6.      Odell Beckham Jr., WR, New York Giants
7.      Cam Newton, QB, Carolina Panthers
8.      Rob Gronkowski, TE, New England Patriots
9.      J.J. Watt, DE, Houston Texans
10.     Jason Witten, TE, Dallas Cowboys
11.     Luke Kuechly, LB, Carolina Panthers
12.     Tony Romo, QB, Dallas Cowboys
13.     Colin Kaepernick, QB, San Francisco 49ers
14.     Richard Sherman, DB, Seattle Seahawks
15.     Marshawn Lynch, RB, Seattle Seahawks
16.     Marcus Mariota, QB, Tennessee Titans
17.     Antonio Brown, WR, Pittsburgh Steelers
18.     Clay Matthews, LB, Green Bay Packers
19.     Andrew Luck, QB, Indianapolis Colts
20.     Drew Brees, QB, New Orleans Saints
21.     DeMarco Murray, RB, Philadelphia Eagles
22.     Jimmy Graham, TE, Seattle Seahawks
23.     Julian Edelman, WR, New England Patriots
24.     Von Miller, LB, Denver Broncos
25.     Teddy Bridgewater, QB, Minnesota Vikings
26.     Larry Fitzgerald, WR, Arizona Cardinals
27.     Jordy Nelson, WR, Green Bay Packers
28.     Calvin Johnson, WR, Detroit Lions
29.     Derek Carr, QB, Oakland Raiders
30.     Jameis Winston, QB, Tampa Bay Buccaneers
31.     Amari Cooper, WR, Oakland Raiders
32.     Ben Roethlisberger, QB, Pittsburgh Steelers
33.     Le’Veon Bell, RB, Pittsburgh Steelers
34.     Ryan Tannehill, QB, Miami Dolphins
35.     Eli Manning, QB, New York Giants
36.     A.J. Green, WR, Cincinnati Bengals
37.     Demaryius Thomas, WR, Denver Broncos
38.     Matt Forte, RB, Chicago Bears
39.     Eddie Lacy, RB, Green Bay Packers
40.     Kam Chancellor, SS, Seattle Seahawks
41.     Joe Haden, DB, Cleveland Browns
42.     Khalil Mack, LB, Oakland Raiders
43.     Jarryd Hayne, RB, San Francisco 49ers
44.     Jamaal Charles, RB, Kansas City Chiefs
45.     Darrelle Revis, DB, New York Jets
46.     Philip Rivers, QB, San Diego Chargers
47.     Sammy Watkins, WR, Buffalo Bills
48.     Greg Olsen, TE, Carolina Panthers
49.     LeSean McCoy, RB, Buffalo Bills
50.     Earl Thomas, DB, Seattle Seahawks

*Team listed indicates player’s team during the 2015 season

Michael Colangelo is Managing Editor of The Fields of Green and Assistant Director at the USC Sports Business Institute.

Follow @MikeColange or @fog_sports on Twitter and like our Fields of Green Facebook page for updates

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