Marketing NBA Uncategorized

Nets losing their chance to succeed in NY market

With the Knick's popularity surging the Nets are about to lose even more market share.

The Nets are in a bad spot right now. They’re 10-27, 14th in the Eastern Conference, with a fairly low chance of getting better. They just fired their head coach and reassigned their general manager. But it’s not just on the court where they’re struggling.

The Nets are 28th in attendance this season after being 20th last year, a year in which they made the playoffs. Their local TV ratings, on YES Network, continue to struggle despite the interest that, hypothetically, should come with the big market that New York provides. The ratings on YES Network are bad enough that the network was dropped by Comcast in November and the two sides still have not come to an agreement. This represents a complete failure to take advantage of their location.

Credit: Debby Wong-USA TODAY Sports
Credit: Debby Wong-USA TODAY Sports

The Nets moved to Brooklyn to invite more business opportunity. A new arena, along with a revamped team that was supposed to win was going to do just that. However, the team failed to make much noise, never getting past the 2nd round of the playoffs, and failed to drum up much interest locally. Now, if you tune into local talk radio or read local papers, the Nets are a mere footnote at best.

Compare that with the Knicks, a team that has captivated the city with Kristaps-mania and a fun, competitive team and you realize just how much the Nets are losing. It’s pretty hard to do bad financially in New York, but the Nets are doing the best they can.

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