Media Uncategorized

Increase in NFL draft-related programming shows need for original content

Original content is expanding into digital offerings as the NFL Draft draws closer.

(Adam Hunger/USA TODAY Sports)
(Adam Hunger/USA TODAY Sports)

The first round of the NFL draft will be televised tonight on ESPN and NFL Network, but it probably won’t be the first piece of draft-related content NFL fans have watched. Just this year there have been multiple draft-related content plays, and it will be interesting to see when the market is saturated. The seemingly insatiable appetite for football programming, and the creation of that content, illustrate the ever-present issue for sports channels: Original, exclusive content is necessary for success.

It is not just ESPN and NFL Network creating the content. AOL launched Journey to the Draft, which premiered April 28. Executive producer Deion Sanders narrates the episodes that focus on Leonard Williams, Kevin White and Marcus Peters. The programming is similar to what ESPN did with its Draft Academy, which focused on Jameis Winston, Melvin Gordon and Todd Gurley. NFL Network’s Path to the Draft discusses team needs as well as focuses on prospects.

NFL Network and ESPN have an interest in creating these programs because they promote the networks draft coverage. AOL, and others, look to be making a direct content play. In any case, these types of original programming again underscore the need for content. The scramble is occurring across multiple platforms, and it will be interesting to see how successful the increase in digital programming actually affects the decisions made by more entrenched networks.

Michael Colangelo is Assistant Director at the USC Sports Business Institute and Senior Editor of The Fields of Green.

0 comments on “Increase in NFL draft-related programming shows need for original content

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: