“As the Rugby World Cup unites tens of millions of fans throughout the world, we look forward to helping World Rugby increase engagement during the sport’s biggest event. We are excited to provide the legions of Rugby fans with the most compelling, interactive and informative mobile experiences to date, especially those lucky enough to attend the tournament in person and take advantage of all the app’s unique in-venue features.”
Rugby is going high-tech with the release of a dedicated app for its biggest international competition.
The Rugby World Cup is one of the largest sporting events in the world, with 80 countries competing for 20 berths. The eighth cup, which is set to begin Sept. 18, 2015, in London, is expected to attract viewers in 205 countries. To start the pre-tournament buildup, the award-winning digital consulting firm Omnigon released the 2015 Rugby World Cup mobile app to begin the mobile digital experience.
The iOS- and Android-compatible app allows international rugby fans to follow news and find information on specific teams, venues, matches, pools, tournament dates and tickets. It also enables fans to interact with teams and other fans through social media, and provides trivia and previous Rugby World Cup videos. David Nugent, Omnigon’s chief commercial officer, explained:
The Rugby World Cup app has been a part of Omnigon’s larger internationally strategy. Since its founding in 2008, Omnigon has expanded from New York to Los Angeles, London, Kiev, Toronto and Saint Petersburg, Russia. The firm recently hired former Turner Broadcasting executive Phil Sharpe to spearhead client strategy and engagement. Omnigon’s expansion highlights how international sports and tournaments are becoming larger and the importance of meeting the growing mobile needs of fans and teams.