Marketing Sponsorships Uncategorized

Sponsors are on board the Harbaugh back to Michigan train

Jim Harbaugh's return is big news for Michigan and a great opportunity for those companies connected to the university.

Rick Osentoski-USA TODAY Sports
Rick Osentoski-USA TODAY Sports

The University of Michigan landed the biggest catch of the football season by bringing in former San Francisco 49er coach Jim Harbaugh. The news not only excited Wolverine alumni and fans, it provided an opportunity for sponsors to hop on one of the bigger media stories in football. Here’s a look at how they’ve capitalized:

The Bank of Ann Arbor – Also changed their twitter name to Bank of Ann Arbaugh

Adidas

Dockers

 

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