Media Uncategorized

Manziel’s poor performance still created ratings interest, especially in Texas

Manziel's debut out-rated the Texans vs. Colts matchup in Texas.

Credit: Ken Blaze-USA TODAY Sports
Credit: Ken Blaze-USA TODAY Sports

Johnny Manziel didn’t play well in his first NFL start, but as a ratings draw Johnny Football was a big winner. We are still waiting to see what the Brown/Bengals matchup scored as a rating nationally. High ratings are expected from the nationally televised game, but more interesting is the local rating Manziel garnered in Texas.

Manziel and the Browns vs. Bengals matchup out-rated the Colts vs. Texans game in every major market in Texas except Houston. That means that more people were interested in seeing the former Aggie QB than an in-state team. Browns-Bengals won in the Dallas, San Antonio and Austin markets, even tripling viewership in the Dallas/Fort Worth market.

We’ll see how long people stick around for the Johnny Football show if his play doesn’t improve, but its safe to say people will tune in for the rest of the season. The Browns are still must-see-TV with Manziel at QB, either for the redemption of Johnny Football, or the car crash effect his failure will create.

Michael Colangelo is Assistant Director at the USC Sports Business Institute and Senior Editor of The Fields of Green.

0 comments on “Manziel’s poor performance still created ratings interest, especially in Texas

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: