Nike sponsors arguably the best player in the world, Cristiano Ronaldo, in the most popular sport on the globe. The brand has a history of strategically releasing a signature CR boot ahead of each El Clásico. They have continued this strategy by releasing the Real Madrid superstar’s seventh signature boot in the series, the Mercurial Superfly CR7, in advance of today’s El Clásico. The CR collection’s first release dates back to October 2010, when Ronaldo wore the Mercurial Safari cleats during the El Clásico.
Ronaldo has a combined 140 million followers on social media and has recently posted countless links announcing the big debut of his new boots. He has also been promoting the new Nike Football App in his posts:
Ronaldo reportedly gets paid $18 million a year by Nike, making his sponsorship deal the biggest in soccer. The second highest sponsorship deal is Barcelona’s Lionel Messi, who earns a reported $17.3 million a year from Adidas. Messi’s teammate, Neymar Jr’s $12.1 million-a-year deal with Adidas comes in third, while Bayern Munich’s Thomas Muller and Arsenal’s Mesut Ozil are in a distant fourth, each receiving $3.8 million a year from Adidas.