Sponsorships Uncategorized

Nike launches Cristiano Ronaldo's new boots ahead of El Clásico

Nike continues its strategy of releasing a signature cleat for Cristiano Ronaldo in advance of El Clásico.

Image via Nike.com
Image via Nike.com

Nike sponsors arguably the best player in the world, Cristiano Ronaldo, in the most popular sport on the globe. The brand has a history of strategically releasing a signature CR boot ahead of each El Clásico. They have continued this strategy by releasing the Real Madrid superstar’s seventh signature boot in the series, the Mercurial Superfly CR7, in advance of today’s El Clásico. The CR collection’s first release dates back to October 2010, when Ronaldo wore the Mercurial Safari cleats during the El Clásico.

Image via Nike.com
Image via Nike.com

Ronaldo has a combined 140 million followers on social media and has recently posted countless links announcing the big debut of his new boots. He has also been promoting the new Nike Football App in his posts:

Ronaldo reportedly gets paid $18 million a year by Nike, making his sponsorship deal the biggest in soccer. The second highest sponsorship deal is Barcelona’s Lionel Messi, who earns a reported $17.3 million a year from Adidas. Messi’s teammate, Neymar Jr’s $12.1 million-a-year deal with Adidas comes in third, while Bayern Munich’s Thomas Muller and Arsenal’s Mesut Ozil are in a distant fourth, each receiving $3.8 million a year from Adidas.

0 comments on “Nike launches Cristiano Ronaldo's new boots ahead of El Clásico

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: