Finance Uncategorized

Embattled AD cuts football ticket prices at Michigan

AD Dave Brandon meets with students, agrees to lower ticket prices.

(Rick Osentoski-USA TODAY Sports)
(Rick Osentoski-USA TODAY Sports)

UPDATE (10/23): Following demonstrations by students and discussions with University of Michigan administrators, Michigan Athletic Director Dave Brandon is lowering student ticket prices for the 2015 football season. The $175 price point would currently tie for fourth highest in the Big Ten, making Michigan student tickets the same price as those available to Michigan State and University of Iowa students.

University of Michigan athletic director Dave Brandon has been working to mend his relationship with the Michigan student body, agreeing to a number of significant concessions. According to MLive, these include cutting the price for student season football tickets following a 40 percent drop in purchases since 2013.

At a Michigan Board of Regents meeting last Thursday, Central Student Government (CSG) President Bobby Dishell spoke about the situation, arguing that “no student should be priced out of this experience.”

A CSG survey demonstrated that student season tickets would have to decrease from $295 to $210 in order to maintain existing student attendance levels. Michigan season tickets are the most expensive in the Big Ten Conference, compared to $252 at rival Ohio State University.

(Andrew Weber-USA TODAY Sports)
(Andrew Weber-USA TODAY Sports)

Michigan students and fans have also griped about the game day experience under Brandon, citing a “lack of tradition, less marching band music and a more commercialized atmosphere as hurdles to their enjoyment of time in the Big House.”

Dishell explained the frustration felt by Michigan students at the meeting, “we’ve been treated like customers instead of like family. It’s a Michigan family, a Michigan community. We’re not like every other customer. It’s going to take time to really rebuild that. It’s not going to happen overnight.”

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