GoPro has already found its way into extreme sports, including surfing and mountain biking, and is now looking to diversify its brand by entering the professional team sports market.
Prior to the season, the company signed a content sharing contract with the National Hockey League for the current season to offer POV footage to its viewers. The GoPro content will be used for promotional campaigns and the league will also highlight this footage on the NHL Network and NHL.com. Some of the footage will also be posted on the GoPro YouTube page.
The NHL’s North American TV broadcasters, Rogers and NBC Sports, will also use this footage during its air time. Although it will not be live, the networks will be allowed to show previously recorded footage of select players demonstrating what it’s like to be in specific situations, in order to help fans better understand what happens on the ice. The players will reportedly have options for cameras that go on their helmets, masks, sticks or jerseys.
During the Toronto Maple Leafs/Montreal Canadiens game earlier this season, the NHL placed a GoPro camera onto an official’s helmet. The TV partner was able to capture the footage and would often switch during a play to the GoPro, giving an incredibly unique perspective to the viewers.