Michigan and Texas have arranged a home-and-home football series for 2024 and 2027, pitting two of the most storied college football programs against one another for the first time during the regular season. The only previous match-up between Michigan and Texas occurred in the 2005 Rose Bowl game, with Texas winning 38-37. UT will visit Ann Arbor to kick off the season on August 31, 2024 and the Wolverines will travel to Austin on September 4, 2027.
Michigan Head Coach Brady Hoke perhaps summed up this potential series best:
“A match-up of this magnitude doesn’t come along all that often, and when it does it’s special for both programs and the great fans that support each institution…This also is a special series for all fans of college football, and I anticipate great games just like the first contest played between the two programs.”
While both football programs are experiencing a down period on the field, their athletic departments remain among the biggest revenue generators in college athletics. Texas and Michigan rank first and fourth, respectively, in the most recent reported college athletic department revenue figures. Texas topped the list with $165.7 million in 2013, while Michigan brought in $143.5 million in 2013.
Below are two graphs displaying revenue streams since 2005: