Finance Uncategorized

Lackluster betting on Mayweather-Maidana might trigger Pacquiao bout

After Mayweather/Maidana II drew little interest in PPV buys and at the sports book, are we closer to Pacquiao/Mayweather?

Credit: Jayne Kamin-Oncea-USA TODAY Sports
Credit: Jayne Kamin-Oncea-USA TODAY Sports

Floyd Mayweather won again in Floyd Mayweather fashion, a 12-round unanimous decision over Marcos Maidana that wasn’t really ever in doubt. That type of dominance may lead to a new problem for the reigning champ. According to ESPN, Las Vegas sports books didn’t receive a heavy amount of betting on the fight, which may be an indicator that at minimum the gambling public is getting bored with his fights.

It’s tough to convince a fan to put down $600 to only win $100 (Mayweather was a 6-1 favorite), but sometimes small bets for the underdog can make up for the public not backing the favorite. However, that doesn’t seem to be the case here. For the Mayweather camp, the main concern should be whether the amount bet on the fight correlates with public interest.

In this case it seems like it does. The PPV buys for this fight are expected to be satisfactory at best, and may even be below the first Mayweather/Maidana fight. That hurts Mayweather, who shares in the profits for many of his fights.

The good news is that low PPV buys may lead to the fight everyone has wanted, albeit five years too late. Considering Manny Pacquiao’s last fight also underperformed, the stars may have finally aligned for the two rivals to meet. There is good reason to believe that a Pacquiao/Mayweather fight would do well in PPV buys because it’s the fight casual fans want to see. Mayweather has said he only has two fights left; boxing fans can hope that the tepid reaction to the Maidana fight pushes him toward making one of those his big payday with Pacquiao.

Michael Colangelo is Assistant Director at the USC Sports Business Institute and Senior Editor of The Fields of Green.

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